---
title: Stop Optmizing Start Targeting Report | Bright Mountain
description: Download this free report to learn why targeting is so much more important than optimizing - and how to ensure your ads find the right audience every time.
image: https://links.brightmountainmedia.com/hubfs/BMTM_SOST_cover.png
---

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 REPORT

# **Stop Optimizing.** **Start Targeting. **

### **A Big Village + Deep Focus report on fixing digital advertising’s relevance problem**

Research proves that most ads don’t speak to consumers. This report shows you how to change that.

![BMTM_SOST_cover](https://links.brightmountainmedia.com/hubfs/BMTM_SOST_cover.png)

## Download your free report!

#### In a Big Village survey, only **6% of consumers said banner ads “always” feel relevant**, and just **27% said social media ads often do**. If ads aren’t reaching the right audience, no amount of optimization will fix the disconnect.

Marketers have been trained to equate “optimization” with progress. But constant bid tweaks, creative swaps, and channel shifts can mask a bigger problem: weak audience definition and poor data quality. When targeting is off, budget leaks out of the system, relevance declines, and performance stalls.

This new report from **Big Village and Deep Focus, part of Bright Mountain Media**, explores how to stop the leaks and start driving measurable results. You’ll learn:

- Why optimization can’t rescue poor targeting
- How much budget is really lost to leakage, waste, and fraud
- Red flags that signal an audience problem (not an optimization one)
- Four steps to re-anchor your media in research, signal, and value
- A case study with Aruba Tourism Authority, showing how better targeting drives higher intent and stronger results

EBOOK

### **Download your copy of the report now**

Get the free report now to see how Bright Mountain’s integrated approach—connecting research, insights, creative, and media with full data fidelity—can help you stop wasting spend and start building stronger audience connections.

GET THE REPORT

![Stop Optimizing. (1080 x 1080 px)](https://links.brightmountainmedia.com/hubfs/Stop%20Optimizing.%20(1080%20x%201080%20px).png)

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### **Ready to go further, faster?**

With a full suite of services fueled by data and refined by high-touch service, Bright Mountain is committed to offering flexible access to the AI, insights, and services you need to know and grow.

[MEET WITH US](https://brightmountainmedia.com/contact-us/)

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